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Domaine Chandon attracts the millennials with their attractive wine packages.

Attractive packaging in the wine industry really matters. as revised Chandon logo that incorporates the iconic and dynamic shooting star symbol in a more modern style attracted the millennials and brand loyal customers. the wine companies to increase brand recognition are adopting this practice to make their packaging appealing to the customers. the redesigned front label prominently features the new Chandon logo on a clean layout, drawing the consumer’s attention toward this hot-stamped logo and the variety of wine. Likewise, the foil capsule displays larger Chandon branding and the neck label are more eye catching than before.

In order to enhance the user experience about the sparkling wine for consumers, Chandon’s back label includes an innovative graphic image explaining taste descriptors and food pairing suggestions, presenting the wine’s taste profile along a continuum ranging from sweet to dry. Each wine within the portfolio continue to be packaged with a distinct hue to differentiate flavors. the wine labels on the enclosed bottles, designed to differentiate the SKUs and to grab attention.

“Qualitative research indicates that this new package positions Chandon as a more premium choice than their

previous package. The quality of the wine inside the bottle remains high, evidenced by third party endorsements and high scores. With this clean look on high quality, textured materials, we hope the visual cues on the outside of the bottle will translate into purchase,” says Chandon Director of Marketing Michael Stedman.

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